Four Steps to Building Your Personal Brand Online

The key to standing out in the job market is being remembered, and one of the best ways to make someone remember you is to have a unique personal brand. Your personal brand paints an image of who you are as a person and a professional. Your unique personal brand...

LINC Your Way to Better Opportunities (Not a Typo)

You’re fired up and excited, ready to find your next opportunity! You worked with a resume writer and updated your LinkedIn. You’ve applied to a few positions but haven’t heard back. Now, you’re starting to wonder if you’re doing this right.  Sound familiar? If so,...

What is My Personal Brand & How is It Reflected on My Resume?

You may have heard that a resume needs to reflect your personal brand. You may have then asked yourself (or whoever gave you that piece of advice), “What in the world is a personal brand?”  No matter how familiar you are with the concept of personal branding,...

How Often Should I Update My Resume?

By Miranda Morley, MA, CPRW Do you want to know how often I hear some variation of the following? “Hi, I’m calling you because I’ve recently become unemployed and I realize that I haven’t updated my resume in over a decade?” Let’s just say, if I had a nickel for every...

Do you REALLY Need a Cover Letter?

OK, I’m going to jump into the debate.  A few months ago, Glassdoor released an article titled, “Here’s What Recruiters Think About Your Cover Letter,” which claimed more than half of 13K career professionals surveyed said no.  Let me start by saying, I like...