When I was researching my master’s thesis on personal branding, I came across a surprising statistic – 70-80% of jobs are not advertised. What’s even more surprising than that number is the fact that it has remained pretty much the same for just...
The key to standing out in the job market is being remembered, and one of the best ways to make someone remember you is to have a unique personal brand. Your personal brand paints an image of who you are as a person and a professional. Your unique personal brand...
You may have heard that a resume needs to reflect your personal brand. You may have then asked yourself (or whoever gave you that piece of advice), “What in the world is a personal brand?” No matter how familiar you are with the concept of personal branding,...
Let’s face it, many people don’t really know what LinkedIn is all about. Is it a social networking site? A place to post your resume? A place to find new jobs? All of the above? The truth is, LinkedIn has gone through quite a few changes since it was pioneered in...
Find your dream job? Don’t have the “right” degree? Apply anyway! Let me know if this sounds familiar — you’re scrolling through LinkedIn when you stumble upon a job that looks perfect for you! It’s exciting, aligns exactly with...
